MAKE THE CUSTOMER UNDERSTAND

This installation helps customers find the best personalised mobility strategy, be it more sustainable, smarter or more cost efficient. The outcome of the mobility interactive is plotted on A2 paper and taken as the starting point for further in-depth sessions and discussion.
Since the opening of their experience centre, ALD's account managers are now able to start up an in-depth, well visualised discussion about mobility. One that not only appeals to customers but is also understandable.
YiPP was involved by Tinker Imagineers to unravel and re-structure the complex content and turning it into a sensible user experience.