Spoorwegmuseum, Utrecht, Netherlands
To create more awareness about the dangers of walking close to railway tracks, design agency Pronk and YiPP made a short, high impact, immersive experience for Prorail.
When you walk in you see a beautiful landscape: birds tweeting, a father and son on their way to fly a kite, children waking up in their tents and a jogger on her morning run....it's all suddenly disturbed by a horn, flashing lights and wind...
In this exhibit visitors can experience the effect and danger of a passing train in full speed. The exhibit, built in a mobile transportcontainer, is now located in Het Spoorwegmuseum in Utrecht and will travel throughout The Netherlands in the coming year.