Pon is the Netherlands’ largest mobility group, incorporating brands such as Gazelle, Swapfiets, Volkswagen, and Greenwheels. Their Mobility Experience presents daring exhibitions about the future of mobility. Pon aims to get families with children aged 6-14 to consider mobility, while presenting solutions offered by their brands.


The brand identities of different mobility brands are incorporated into the various interac-tives as gameplay elements. Imagine 3D-printed miniature Caterpillar diggers on a sushi conveyor belt, or cycling through a utopian world on two futuristic bikes to a soundtrack made for Gazelle. The games have both multiplayer and single-player modes to make them as accessible as possible.

What were the deliverables?

  • 1 multi-player game for 4 players and projection
  • 1 interactive biking game
  • 1 interactive information table (1 large screen in a table)
  • 1 multi-player touchscreen quiz with sushi conveyor belt

The experience

Families visiting Amsterdam for the day are invited to park at Move and visit the Mobility Experience. Because it always features the newest, most exciting vehicles, the exhibition gives a sense of wonderment and innovation.

Mobility needs movement, so young and old are encouraged to interact. A large, round futuristic table with a projection and four surrounding touchscreens challenges families to get from one place to another as quickly as possible.

Further along, moving miniature diggers draw you in. A quiz on the adjacent touchscreen asks which of these machines you need to dig a hole. Visitors take the right machine and place it on the reader next to the screen.

Prefer moving yourself? Try the futuristic biking game for all ages and sizes, and race through a utopian world that features charging bike lanes, green-wave traffic lights, and a bike that upgrades itself to e-bike!

Visitors can find more in-depth information at the large information table. Simply place one of the disks on the table and discover the past of the future: how did these innovative mobility projects come to be?

Would you like to know more about MOVE or have a similar project in mind? Please get in touch with Wouter Verbiest (wouter.verbiest@yipp.nl).

Photography by Amy Kouwenhoven
Video by YIPP